Author:AmirReza Alizadeh Majd
Abstract: Lack of knowledge regarding knowledge management system, including the definition, components and success factors have been as the essential elements project failure in knowledge management. This is an applied research in terms of objective and it is descriptive-correlation in terms of nature because it examines and describes the present time. The data in this research have been obtained through interviews, questionnaires, and library studies and field data in the automobile industry. The study population consists of 240 people, including board members, managers, assistants and specialists of Airtoya and Negin Khodro Companies. Sampling was done by cluster sampling that is a subset of random sampling. According to Morgan table, 148 questionnaires were distributed. In the analysis of data to assess the correlation, simple linear regression has been used to measure the effect and Spearman correlation coefficient has been used to determine the relationship and Cronbach’s alpha has been used to examine the reliability. Also, Friedman rank test was used to rank variables. Today, organizations have found that nothing can keep them competitive in the world except knowledge. So more than anything else, the employees have been considered as the organization’s most important asset in the organization. Knowledge management as a tool that can compile the existing knowledge and spread it to the the entire organization. Recently, knowledge management has been focused by the academic institutions and research and business companies due to the widespread application of theories and methods in dealing with the knowledge institutions and companies
Key words: knowledge, knowledge management, satisfaction, customer, customer satisfaction